ANALYSIS AND IMPROVING THE IMPLEMENTATION OF CORPORATE SHARED VALUE OF PT BANK RAKYAT INDONESIA TBK FROM â€œPENGUSAHA MUDA BRILIANâ€ PROGRAM

ANALYSIS AND IMPROVING THE IMPLEMENTATION OF CORPORATE SHARED VALUE OF PT BANK RAKYAT INDONESIA TBK FROM âPENGUSAHA MUDA BRILIANâ PROGRAM

This study investigates the Corporate Shared Value (CSV) strategies of PT Bank Rakyat Indonesia Tbk (BRI), focusing on its "Pengusaha Muda BRIliaN" (PMB) program, designed to empower Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research explores how BRI integrates CSV...

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Bibliographic Details
Main Author:	Hasnanda S.M., Alivia
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/80042
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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