PROPOSED STRATEGY TO ENTRY NEW MARKET SEGMENT TOWARDS GREEN PACKAGING PRODUCT ON PACKAGING DISTRIBUTOR COMPANY
This research explores the strategic entry of Mega Kharisma, a packaging distributor company, into the green packaging market, amid evolving environmental regulations and shifting consumer preferences. The study begins with a detailed analysis of the current state of the packaging industry, emphasiz...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80159 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |