PROPOSED STRATEGY TO ENTRY NEW MARKET SEGMENT TOWARDS GREEN PACKAGING PRODUCT ON PACKAGING DISTRIBUTOR COMPANY

PROPOSED STRATEGY TO ENTRY NEW MARKET SEGMENT TOWARDS GREEN PACKAGING PRODUCT ON PACKAGING DISTRIBUTOR COMPANY

This research explores the strategic entry of Mega Kharisma, a packaging distributor company, into the green packaging market, amid evolving environmental regulations and shifting consumer preferences. The study begins with a detailed analysis of the current state of the packaging industry, emphasiz...

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Bibliographic Details
Main Author:	Safira, Mega
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/80159
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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