STRATEGIC MARKETING FOR F&B BUSINESS
This strategic marketing analysis focuses on Siomay Bandung Wibisana in the Food and Beverage (FnB) industry. It explores the implementation of a comprehensive marketing strategy integrating Segmentation, Targeting, and Positioning (STP), SWOT analysis, and the classic 4Ps (Product, Price, Place...
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| 主要作者: | |
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| 格式: | Theses |
| 語言: | Indonesia |
| 在線閱讀: | https://digilib.itb.ac.id/gdl/view/80343 |
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| 機構: | Institut Teknologi Bandung |
| 語言: | Indonesia |