STRATEGIC MARKETING FOR F&B BUSINESS
This strategic marketing analysis focuses on Siomay Bandung Wibisana in the Food and Beverage (FnB) industry. It explores the implementation of a comprehensive marketing strategy integrating Segmentation, Targeting, and Positioning (STP), SWOT analysis, and the classic 4Ps (Product, Price, Place...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80343 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |