STORYTELLING MARKETING IN SLOW FASHION COMPANY; DOES IT MATTER?
The rapid turnover of trends driven by excessive consumption in the fashion industry led to fashion being the second most polluting industry in the world. Those deviances create a notion called slow fashion. Being more environmentally and socially responsible slow fashion companies want to deliver i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80539 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |