DIGITAL MARKETING STRATEGY IMPROVEMENT FOR COMPANY USING DIGITAL CUSTOMER JOURNEY APPROACH (STUDY CASE: PT BARCA TRIOS CHEMINDO)
With the advance of internet, many B2B firms start to establish their online channel especially with E-Commerce channel to capture new customer, retain existing customer, capture new market area, getting better customer’s relationship and information, and upgrading their customer journey bette...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80882 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |