PROPOSED CONTENT MARKETING STRATEGY IMPROVEMENT OF LEAP-TELKOM DIGITAL TO INCREASE BRAND AWARENESS
With the movement of IndiHome as the previous main product of Telkom Indonesia to Telkomsel, Telkom Indonesia is currently struggling with enhancing their digital products performance. Telkom implements its transformation from telecommunication to digital telecommunication state-owned enterprise. Wi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80892 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |