PROPOSED CONTENT MARKETING STRATEGY IMPROVEMENT OF LEAP-TELKOM DIGITAL TO INCREASE BRAND AWARENESS

With the movement of IndiHome as the previous main product of Telkom Indonesia to Telkomsel, Telkom Indonesia is currently struggling with enhancing their digital products performance. Telkom implements its transformation from telecommunication to digital telecommunication state-owned enterprise. Wi...

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Bibliographic Details
Main Author:	Shauma Ranabilla, Vietra
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/80892
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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