PROPOSED BRAND AWARENESS ENHANCEMENT STRATEGY OF PT. LALUASA CIPTA ASIA

This thesis proposes a comprehensive branding improvement strategy for PT Laluasa Cipta Asia, specifically for one of their business units called Gizalab, by focusing on the evaluation of their UIUX design or digital product design service. The primary objective is to evaluate the current service pr...

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Bibliographic Details
Main Author: Bagja Ferdian, Bayu
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/81788
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Institution: Institut Teknologi Bandung
Language: Indonesia
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