DIGITAL TRANSFORMATION AND DECISION SUPPORT IN THE AUTOMOTIVE REPAIR SHOP : A CASE STUDY
This research delves into the critical role of digital transformation in automotive repair workshops, a sector grappling with the increasing demands of technological advancements and efficiency. At its core, this study seeks to understand the challenges faced by these workshops in adopting new te...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/81931 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | This research delves into the critical role of digital transformation in automotive repair
workshops, a sector grappling with the increasing demands of technological
advancements and efficiency. At its core, this study seeks to understand the challenges
faced by these workshops in adopting new technologies and how this adoption impacts
decision-making and operational efficiency. The research begins with an internal
analysis of the workshops, assessing their current technological readiness, resources,
and core competencies. It employs a mixed-method approach, combining qualitative
and quantitative research methods. Qualitative data is gathered through in-depth
interviews and observations to gain insights into stakeholder perceptions and
experiences. Quantitatively, a carefully designed questionnaire is distributed to collect
measurable data, analyzing the relationship between digital transformation and
decision-making efficacy.
The study explores three digital transformation strategies: Fully Digital, Gradual, and
Hybrid Approaches. Each strategy is dissected to understand its advantages and
disadvantages, providing a comprehensive view of how businesses can navigate their
digital transformation journey effectively. The research underscores the importance of
a tailored approach, aligning the chosen strategy with the specific needs and context
of the business. Key elements such as initial investment, ongoing expenses, usability,
return on investment, and technical support are examined.
For automotive repair workshops, the research proposes a detailed roadmap to digital
transformation. This includes assessing current digital maturity, setting a clear vision
and strategy, updating infrastructure and systems, re-engineering processes,
developing digital skills, implementing digital tools, engaging customers digitally,
monitoring and adjusting strategies, creating a digital culture, ensuring compliance and
security, and scaling and expanding digital initiatives.
The study highlights the pivotal role of leadership in steering digital transformation
and the need for continuous evaluation against key performance indicators. It also
addresses the challenges of change management and the importance of creating a
culture that embraces digital innovation. The findings of this research aim to provide
actionable insights for automotive repair workshops, enabling them to harness the
power of digital transformation to improve efficiency, decision-making, and overall
competitiveness in a rapidly evolving industry. |
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