THE INFLUENCE OF ARGUMENT QUALITY AND SOURCE CREDIBILITY IN GADGET PRODUCT REVIEW VIDEOS ON YOUTUBE TOWARD THE PERCEIVED INFORMATION USEFULNESS, INFORMATION ADOPTION, AND PURCHASE INTENTION OF GENERATION Z IN INDONESIA

Generation Z is a generation that does not easily trust information about a product provided by a brand and they require further verification of the information through various product review videos on YouTube. However, many marketers need to understand the influence and various factors that play a...

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Bibliographic Details
Main Author: Ivan Wijaya, Jonathan
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/82988
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Institution: Institut Teknologi Bandung
Language: Indonesia
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