THE INFLUENCE OF ARGUMENT QUALITY AND SOURCE CREDIBILITY IN GADGET PRODUCT REVIEW VIDEOS ON YOUTUBE TOWARD THE PERCEIVED INFORMATION USEFULNESS, INFORMATION ADOPTION, AND PURCHASE INTENTION OF GENERATION Z IN INDONESIA
Generation Z is a generation that does not easily trust information about a product provided by a brand and they require further verification of the information through various product review videos on YouTube. However, many marketers need to understand the influence and various factors that play a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/82988 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
