EFFECTS OF BRAND COLLABORATIONS BETWEEN ANIMATION AND FASHION INDUSTRY ON CUSTOMERS
This research discusses the impact of collaborations between fashion brands and animation studios amongst the customer. This phenomena has been intriguing for the researcher because recently in the last few years there have been countless collaborations between anime and fast fashion brands. The bra...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83081 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |