FACTORS THAT INFLUENCE CUSTOMER INTENTION TO ENHANCE THE NUMBER OF SPOTIFY PREMIUM PURCHASES IN INDONESIA
The music streaming industry has experienced significant growth in Indonesia, with Spotify emerging as a leading platform. Despite its popularity, the majority of Indonesian users prefer the freemium version, resulting in a need for Spotify to boost its premium subscriptions to increase revenue....
Saved in:
Main Author: | |
---|---|
Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/83320 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Institut Teknologi Bandung |
Language: | Indonesia |