FACTORS THAT INFLUENCE CUSTOMER INTENTION TO ENHANCE THE NUMBER OF SPOTIFY PREMIUM PURCHASES IN INDONESIA
The music streaming industry has experienced significant growth in Indonesia, with Spotify emerging as a leading platform. Despite its popularity, the majority of Indonesian users prefer the freemium version, resulting in a need for Spotify to boost its premium subscriptions to increase revenue....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83320 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
