THE IMPACT OF JAKARTA MRTâS STATION NAMING RIGHTS TOWARDS BRAND EQUITY
MRT Jakarta not only generates revenue through ticket sales but also benefits significantly from non-farebox revenue, which surpasses its earnings from ticket sales. One key source of nonfarebox revenue is Naming Rights, where companies sponsor MRT stations and display their brand elements prominent...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83467 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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