THE IMPACT OF JAKARTA MRTâS STATION NAMING RIGHTS TOWARDS BRAND EQUITY
MRT Jakarta not only generates revenue through ticket sales but also benefits significantly from non-farebox revenue, which surpasses its earnings from ticket sales. One key source of nonfarebox revenue is Naming Rights, where companies sponsor MRT stations and display their brand elements prominent...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83467 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
