PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI
Ampyang is a Yogyakarta’s specialty that is found across islands of Java. Ampyang are traditional snack known to the older generation but are less familiar to the younger generation. The current packaging for ampyang is mostly simple and lacks product identity. The design of this packaging is und...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83502 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Ampyang is a Yogyakarta’s specialty that is found across islands of Java. Ampyang are
traditional snack known to the older generation but are less familiar to the younger
generation. The current packaging for ampyang is mostly simple and lacks product identity.
The design of this packaging is undertaken with the aim of creating a more attractive
ampyang packaging that is expected to enhance public interest in ampyang. The method used
for data collection is qualitative descriptive research, literature studies, interviews, and
documentation. The results and conclusions for this project is to make packaging design
concept for ampyang products that carries an identity as Yogyakarta's specialty food and
making the visual presentation of the packaging more attractive and appealing |
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