PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI
Ampyang is a Yogyakarta’s specialty that is found across islands of Java. Ampyang are traditional snack known to the older generation but are less familiar to the younger generation. The current packaging for ampyang is mostly simple and lacks product identity. The design of this packaging is und...
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id-itb.:835022024-08-12T07:47:52ZPACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI Auliya, Narisa Indonesia Final Project Packaging Design, Product Identity, Ampyang INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/83502 Ampyang is a Yogyakarta’s specialty that is found across islands of Java. Ampyang are traditional snack known to the older generation but are less familiar to the younger generation. The current packaging for ampyang is mostly simple and lacks product identity. The design of this packaging is undertaken with the aim of creating a more attractive ampyang packaging that is expected to enhance public interest in ampyang. The method used for data collection is qualitative descriptive research, literature studies, interviews, and documentation. The results and conclusions for this project is to make packaging design concept for ampyang products that carries an identity as Yogyakarta's specialty food and making the visual presentation of the packaging more attractive and appealing text |
| institution |
Institut Teknologi Bandung |
| building |
Institut Teknologi Bandung Library |
| continent |
Asia |
| country |
Indonesia Indonesia |
| content_provider |
Institut Teknologi Bandung |
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Digital ITB |
| language |
Indonesia |
| description |
Ampyang is a Yogyakarta’s specialty that is found across islands of Java. Ampyang are
traditional snack known to the older generation but are less familiar to the younger
generation. The current packaging for ampyang is mostly simple and lacks product identity.
The design of this packaging is undertaken with the aim of creating a more attractive
ampyang packaging that is expected to enhance public interest in ampyang. The method used
for data collection is qualitative descriptive research, literature studies, interviews, and
documentation. The results and conclusions for this project is to make packaging design
concept for ampyang products that carries an identity as Yogyakarta's specialty food and
making the visual presentation of the packaging more attractive and appealing |
| format |
Final Project |
| author |
Auliya, Narisa |
| spellingShingle |
Auliya, Narisa PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI |
| author_facet |
Auliya, Narisa |
| author_sort |
Auliya, Narisa |
| title |
PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI |
| title_short |
PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI |
| title_full |
PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI |
| title_fullStr |
PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI |
| title_full_unstemmed |
PACKAGING DESIGN OF YOGYAKARTA SPECIALTY FOOD PRODUCT AMPYANG LÃGI |
| title_sort |
packaging design of yogyakarta specialty food product ampyang lãgi |
| url |
https://digilib.itb.ac.id/gdl/view/83502 |
| _version_ |
1822998154739449856 |