THE INFLUENCE OF CONTENT ORIGIN ON TRUST AND ENGAGEMENT: A COMPARATIVE STUDY OF AIGENERATED AND HUMAN-GENERATED CONTENT FOR INDONESIAN COMMUNICATION AND INFORMATION INDUSTRY
This thesis examines the differential impacts of AI-generated and humangenerated content on customer trust and brand engagement within Indonesia's communication and information industry. By focusing solely on quantitative analyses, the study measures how perceptions of trust and engagement vary...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83549 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |