USULAN PENGEMBANGAN MIE SEDAAP UNTUK MENINGKATKAN MARKET SHARE BERDASARKAN CUSTOMER LOYALTY FACTORS

PT Wings Group is an Indonesian-household products company. One of the products giving a significant contribution to the company's revenue is Mie Sedaap. Currently, there is a significant increase in the demand for instant noodles in Indonesia. The market share of Mie Sedaap is still far bel...

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Bibliographic Details
Main Author: Amadio Noviandri, Wishnu
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83680
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Institution: Institut Teknologi Bandung
Language: Indonesia