USULAN KONSEP KAUS KAKI CASUAL BERDASARKAN PREFERENSI TARGET PASAR PT SOKA CIPTA NIAGA MENGGUNAKAN CHOICE-BASED CONJOINT
Soka Cipta Niaga is one of the halal fashion industry companies in Indonesia known for its socks. Soka faces challenges with inefficient production cycles, which have been linked to a lack of clearly defined target markets and insufficient understanding of consumer preferences. PT Soka has yet to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83732 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |