ANALYSIS OF THE FACTORS THAT INFLUENCE THE BRAND IMAGE OF ROSE ALL DAY COSMETICS AMIDST THE BOYCOTT OF ISRAELI PRODUCTS ISSUE

The Palestine-Israel issue has become a conversation in various parts of the world and has a certain impact in several aspects, researchers specifically discuss the boycott movement against products that are rumored to be related to Israel. This research was conducted in order to analyze the factors...

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Bibliographic Details
Main Author: Deswana, Zakia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83780
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Institution: Institut Teknologi Bandung
Language: Indonesia