STUDY OF BEHAVIORAL DESIGN OF USER INTERFACE AND INTERACTION IN PAY-LATER SERVICES AT MARKETPLACE (COMPARATIVE STUDY: SHOPEE PAYLATER AND GOPAYLATER)

• Main Author: Quthratun Nada , Laila
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83844
• Institution: Institut Teknologi Bandung

The cashless trend has replaced conventional payment methods and become a daily necessity. Behind every convenience technology development, there is a design process in it. Every design decision always brings possible sustainable impacts. The acceleration of digital transformation has implications and creates new problems for society. Covers impulsive buying behavior, the rise of fraud to the online lending phenomenon. This research tries to identify and map elements of design interventions in influencing users' decisions and behavior to use Paylater. Through a combination of online ethnography data, surveys, and interviews as a basis for analyzing various aspects of design interventions in influencing users' decisions to use Paylater services. This paper extends research related to applying a behavioral design in the development process that helps identify which stages are effective, thereby strengthening the design and mitigating or minimizing the risk in user interaction. Discovered that changes in interactions with objects can also change and form new behaviors, and counter conditions to systems environments, and lifestyles. Research findings conduct design strategy gap for integrating user needs and adjustments in the stage of behavior change in navigating Paylater services at marketplace.