EXPLORING SUSTAINABLE FASHION ADOPTION: CUSTOMER PERCEIVED BENEFITS, PERCEIVED RISK, TRUST AND USAGE INTENTION OF COLLABORATIVE CONSUMPTION IN CLOTHING LIBRARY SERVICE MODEL AMONG INDONESIAN GEN Z FEMALE
The fashion industry significantly contributes to global carbon emissions and environmental degradation, largely due to its unsustainable practices and the fast fashion model, which promotes overconsumption and short product lifespans. In indonesia there is a significant gap between Generation Z...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83876 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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