UNDERSTANDING CUSTOMER PREFERENCE TO DEVELOP THE CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY: A CASE STUDY OF COMVEE, AN ADAPTIVE-CLOTHING BRAND
The growth of the apparel industry in Indonesia is growing every year. This is related to the development of increasingly diverse fashion trends. Based on recent research, it is proven that Indonesian people tend to choose simple clothing styles compared to other styles and comfort is also proven to...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83897 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |