STRATEGIC DECISION OF MEDIUM FIRM TO INCREASE SALES WITH BUSINESS INNOVATION IN POPCORN INDUSTRY. (CASE STUDY: PT SUARA MATAHARI TRADING)
The purpose of this study is to find the major cause of decreasing trend in PT Suara Matahari Trading and find the best solution through business model innovation to overcome the problem. PT Suara Matahari Trading is a snack manufacturing and trading company particularly in popcorn industry. The...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83967 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |