DEVELOPMENT OF MARKETING STRATEGIES TO INCREASE PATIENTS' BUYING DECISIONS IN A FERTILITY CENTER

Infertility is a significant global concern, affecting a substantial portion of the adult population. Infertility is defined as the inability of a married couple to achieve pregnancy after 12 months of regular unprotected intercourse, its prevalence is increasing worldwide. According to the World...

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Bibliographic Details
Main Author: Puspaningrum, Aurelia
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/84005
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Institution: Institut Teknologi Bandung
Language: Indonesia
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