STRATEGIZING BRAND AWARENESS AND SALES FOR PROBIOTIC BEVERAGES: ANALYZING THE GO-TO-MARKET APPROACH OF MAYVIT KOMBUCHA
Following the end of the COVID-19 pandemic, awareness toward health products among the Indonesia population, especially Gen-Z in West Java has continued to increase. This research focuses on developing a go-to-market strategy for Kombucha beverages to enhance their awareness and sales. The data was...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84016 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |