EFFECTIVENESS COMPARISON OF INSTAGRAM AND FACEBOOK ADS : THE CASE OF UDO INNOVATE

Social media is an online platform seen by marketers as an opportunity to market their brand, engage with existing customers, and reach more potential customers. Instagram and Facebook are the two most popular options for marketers to market their brand, with both having their own in-app paid advert...

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Bibliographic Details
Main Author: Fitrizky Handyawarman, Radhya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/84105
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Institution: Institut Teknologi Bandung
Language: Indonesia

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