DEVELOPING AN EFFECTIVE INSTAGRAM-BASED SOCIAL MEDIA PROMOTION STRATEGY FOR SAEJIVA ESSENTIAL OIL PERFUME LAUNCH
Saejiva is a natural perfume brand utilizing essential oils as its primary ingredient. Operating in a highly competitive market, Saejiva faces significant challenges in achieving substantial online sales. Preliminary research indicates that 82% of Saejiva's online sales come from the founders&#...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84290 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |