THE BASIC FRAMEWORK DESIGN OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INFORMATION SYSTEM FOCUSED ON CUSTOMER RETENTION PROGRAM AT PT KERETA API (PERSERO)
Abstract: <br /> <br /> <br /> <br /> <br /> PT Kereta Api (Persero) has experienced the recent tight competition on the transportation service field, it is proved by the decreasing of train service passenger occupancy volume in the last couple of years. This resea...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/8435 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |