ANALYSIS OF CUSTOMERS PERSONA AND MARKETING STRATEGY FOR SOCIAL COMMERCE PLATFORM FOR INSTAGRAM. A CASE STUDY FOR TOKOINSTAGRAM.ID
The rapid growth of internet users in Indonesia has had a positive impact on business accessibility. Social commerce, a type of eCommerce that encourages shopping and buying through social media, has emerged as a popular trend. Instagram, the most widely used application in Indonesia, has become an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84577 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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