EXPLORING VIRTUAL PERSONA FOR DIGITAL STORYTELLING ON SOCIAL MEDIA INSTAGRAM WITH FACTOR ANALYSIS (CASE STUDY: VIRTUAL PERSONA EMI AYAMI @EMI.AYAMI)
Within social media, users can develop anonymous personas who are not bound by the social conventions of the offline world. This possibility extends to the birth of digital characters on social media, using the platform like any other human. There is a considerable lack of research involving virt...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/62806 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |