DEVELOPMENT OF A WEBSITE-BASED REWARD-BASED CROWDFUNDING PLATFORM
Reward-based crowdfunding (RBCF) can be an effective means for fundraising and marketing for medium, small, and micro enterprises (MSMEs) in Indonesia. However, the RBCF process still faces challenges, particularly regarding user trust in the developed platforms. This study aims to create an Islamic...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85569 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Reward-based crowdfunding (RBCF) can be an effective means for fundraising and marketing for medium, small, and micro enterprises (MSMEs) in Indonesia. However, the RBCF process still faces challenges, particularly regarding user trust in the developed platforms. This study aims to create an Islamic RBCF model that complies with the applicable Sharia regulations in Indonesia and to develop a website-based RBCF platform prototype that aligns with the proposed model. The research methodology employs a qualitative approach with questionnaires and user interviews to gather the requirements needed to build the prototype, and uses the waterfall model of the Software Development Life Cycle (SDLC) for prototype development. The analysis results indicate that the required features include: a transaction agreement feature for when transactions are made, a project review feature, a project verification feature, and a flexible funding feature. After the prototype was developed, it successfully passed unit testing and system testing and was rated as very feasible in the feasibility test, particularly in terms of functional suitability and usability aspects such as usefulness, satisfaction, and ease of use. |
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