STRATEGIC DECISION MAKING IN PROPOSING A NEW MARKETING STRATEGY FOR ORCA POWERGEAR USING TOWS-AHP
This study investigates the current marketing strategies employed by ORCA Powergear, a brand specializing in motocross apparel and gear in Indonesia, focusing on addressing issues such as fluctuating sales and high demand concentrated in a few product categories. Through a combination of internal an...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85703 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |