STRATEGIC DECISION MAKING IN PROPOSING A NEW MARKETING STRATEGY FOR ORCA POWERGEAR USING TOWS-AHP

STRATEGIC DECISION MAKING IN PROPOSING A NEW MARKETING STRATEGY FOR ORCA POWERGEAR USING TOWS-AHP

This study investigates the current marketing strategies employed by ORCA Powergear, a brand specializing in motocross apparel and gear in Indonesia, focusing on addressing issues such as fluctuating sales and high demand concentrated in a few product categories. Through a combination of internal an...

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Bibliographic Details
Main Author:	Ariana Utami, Edya
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/85703
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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