PROPOSED MARKETING STRATEGY TO PITCH CLIENTS: STRATEGIC MARKET EXPANSION AND OPTIMIZATION OF PRODUCTION CAPACITY FOR PT. GULA MANIS'S LIQUID SUGAR BUSINESS
This study investigates the strategic market expansion and optimization of production capacity for PT. Gula Manis's liquid sugar business, addressing the critical issue of underutilization of resources due to the company’s reliance on a single major client in the carbonated beverage sector. Sin...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87266 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |