ROLE OF POP-UP STORES IN BEAUTY PRODUCTS IN REDUCING CUSTOMERSâ TURNAROUND TIME (TAT) AND BOOSTING BUYING CONSIDERATION
Beauty brands are increasingly turning to pop-up stores as a unique way to connect with customers in a competitive landscape. These temporary retail experiences offer a platform for showcasing new products, generating excitement, and providing customers with unique, time-limited experiences. The ada...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85815 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |