TUNING IN TO INFLUENCE: ASSESSING THE EFFECT OF SPOTIFY’S PERSONALIZATION ON THEIR CONSUMER SATISFACTION IN THE INDONESIAN MARKET

TUNING IN TO INFLUENCE: ASSESSING THE EFFECT OF SPOTIFY’S PERSONALIZATION ON THEIR CONSUMER SATISFACTION IN THE INDONESIAN MARKET

The research examines the effect that Spotify's personalization has on the Indonesian market in terms of algorithmic personalization, UI customization, and PMC. The analysis of the data was done by surveying 285 users of Spotify in Indonesia, and the method used for analysis was SMART PLS. The...

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Bibliographic Details
Main Author: Athallarachmat, Farrell
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85851
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/85851

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