TUNING IN TO INFLUENCE: ASSESSING THE EFFECT OF SPOTIFYâS PERSONALIZATION ON THEIR CONSUMER SATISFACTION IN THE INDONESIAN MARKET
The research examines the effect that Spotify's personalization has on the Indonesian market in terms of algorithmic personalization, UI customization, and PMC. The analysis of the data was done by surveying 285 users of Spotify in Indonesia, and the method used for analysis was SMART PLS. The...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85851 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |