THE ROLE OF AFFECTIVE EXPECTATIONS IN INFLUENCING CONSUMERS' SATISFACTION EVALUATIONS AND IN-STORE BEHAVIORS

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2001-031

Saved in:
Bibliographic Details
Main Authors: JOCHEN WIRTZ, ANNA MATTILA, RACHEL L P TAN
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/149191
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore