THE ROLE OF AFFECTIVE EXPECTATIONS IN INFLUENCING CONSUMERS' SATISFACTION EVALUATIONS AND IN-STORE BEHAVIORS

THE ROLE OF AFFECTIVE EXPECTATIONS IN INFLUENCING CONSUMERS' SATISFACTION EVALUATIONS AND IN-STORE BEHAVIORS

Research Paper Series (National University of Singapore. Faculty of Business Administration); 2001-031

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Bibliographic Details
Main Authors: JOCHEN WIRTZ, ANNA MATTILA, RACHEL L P TAN
Other Authors: MARKETING
Format: Working Paper/Technical Report
Published: 2018
Online Access:http://scholarbank.nus.edu.sg/handle/10635/149191
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Institution: National University of Singapore
Description
Summary:Research Paper Series (National University of Singapore. Faculty of Business Administration); 2001-031

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