STRATEGIC BUSINESS ADAPTATIONS AND GROWTH OPPORTUNITIES FOR CIPUTRA BEACH RESORT IN BALI'S COMPETITIVE COASTAL ENVIRONMENT
This research analyzes the strategy adaptation and growth opportunities for Ciputra Beach Resort in a high-competitive property industry in Bali. The research focuses in identifying factors that influence customers’ purchase decision in deciding to purchase property in Bali and to find the gap...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85946 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |