ENHANCING SME’S PARTNERSHIP SYSTEMS THROUGH DIGITAL TRANSFORMATION WITH DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT (CASE STUDY: ARBAS WATER BOTTLED COMPANY)

ENHANCING SME’S PARTNERSHIP SYSTEMS THROUGH DIGITAL TRANSFORMATION WITH DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT (CASE STUDY: ARBAS WATER BOTTLED COMPANY)

Indonesia's economy heavily relies on Micro, Small, and Medium Enterprises (SMEs), which need innovation and digital transformation to enhance competitiveness in the knowledge-based economy. A case study of Arbas Bottled Water Company reveals several issues with its partnership system, inclu...

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Bibliographic Details
Main Author: Immanuel Ginting, Hefin
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/86169
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/86169

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