ENHANCING SMEâS PARTNERSHIP SYSTEMS THROUGH DIGITAL TRANSFORMATION WITH DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT (CASE STUDY: ARBAS WATER BOTTLED COMPANY)
Indonesia's economy heavily relies on Micro, Small, and Medium Enterprises (SMEs), which need innovation and digital transformation to enhance competitiveness in the knowledge-based economy. A case study of Arbas Bottled Water Company reveals several issues with its partnership system, inclu...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86169 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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