PROPOSED PERSONAL SELLING MARKETING STRATEGY FOR NEW ROSUVASTATIN (ANTI-CHOLESTEROL) PRODUCT FROM PT MEPROFARM
The sales of Rosuvastatin in Indonesia heavily rely on physicians' willingness to prescribe the product to their patients. This study aims to design an effective personal selling strategy for PT Meprofarm based on an analysis of the company’s competitive advantage and physicians' prescribi...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87026 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |