PROPOSED PERSONAL SELLING MARKETING STRATEGY FOR NEW ROSUVASTATIN (ANTI-CHOLESTEROL) PRODUCT FROM PT MEPROFARM

PROPOSED PERSONAL SELLING MARKETING STRATEGY FOR NEW ROSUVASTATIN (ANTI-CHOLESTEROL) PRODUCT FROM PT MEPROFARM

The sales of Rosuvastatin in Indonesia heavily rely on physicians' willingness to prescribe the product to their patients. This study aims to design an effective personal selling strategy for PT Meprofarm based on an analysis of the company’s competitive advantage and physicians' prescribi...

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Bibliographic Details
Main Author:	Gitta Paramita, Nadia
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/87026
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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