DISSECTING THE INFLUENCE OF NEW JEANS AS A BRAND AMBASSADOR AND A COMMUNITY-BASED MARKETING STRATEGY ON CONSUMERSâ PURCHASE DECISIONS FOR NEW VARIANTS OF INDOMIE IN THE INDONESIAN MARKET
One of Indonesia's top instant noodle brands, Indomie, is coming up with new ideas and modifying its marketing strategy to suit the tastes of consumers. In partnership with the internationally well-known K-pop group New Jeans, Indomie implements brand ambassadorship and community-based marketin...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87454 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |